Joe Lycett Hugo Boss

Boss Brewing did not have unlimited resources to take on Hugo Boss but still ended up spending thousands of dollars trying to negotiate with Hugo Boss. Joe Lycett announced he had changed his name by…

Joe Lycett Hugo Boss Youtube

Lycett who is 31 and from Birmingham claimed hell be launching a brand new product as Hugo Boss on his Channel 4 consumer rights show Joe Lycetts Got Your Back. Joe is famous for his consumer campaig…

Joe Lycett Hugo Boss Twitter

Comedian Joe Lycett has legally changed his name to Hugo Boss in a protest against the German fashion brand. The bold move comes ahead of the launch of a second series of the programme Joe Lycetts Go…

Joe Lycett Hugo Boss Story

With Joe Lycett Mark Silcox Katherine Ryan AJ. British comedian Joe Lycett has legally changed his name to Hugo Boss in a rather creative protest against the German fashion house infamous for supplyi…

Joe Lycett Hugo Boss Response

The 33-year-old comedian launched his campaign against the label after finding out they had sent cease-and-desist letters to small businesses and charities with the word boss in their names. After th…